Why You Should Be Using Analytics
If you’re wanting to make sure your website is creating you profit after all your hard work of getting it setup. One tool you’ll definitely need to be aware of is Google Analytics.
We’re going to walk you through setting up your Google Analytics with some added tips for getting off the ground. Firstly though a foreword on the tool itself: Analytics is a tool for disseminating large amounts of traffic data from your website into very handy, easily readable metrics and is free to anyone with a Google Account. It offers key insight data into the behaviour of visitors, time spent visiting a certain page and it’s simple to use.
Quick & Easy Setup
Great so you’re ready. There are a few things you’ll likely need to have in place for setting up your account I’ll list them here:
- A Google Account, you can sign up for free here – You can use your business email address to signup, I’d recommend asking your web developer or hosting provider to setup a new email account for signing up to Google. It just separates your concerns but you don’t have to.
- Access to your website files – Google provides a little bit of Code for tracking each page and it’s performance. I’d recommend getting a web developer to do this for you. If you’re using WordPress to manage your site, you’re in luck – there is a handy plugin called “Google Analytics Dashboard For WP” which makes the process easy. If you’re not confident though I’d still recommend getting a develop to do this for you and it doesn’t take long so it won’t hurt your wallet.
- First order of business is to go ahead and sign in to Google Analytics with your Google Account. It’s that easy.
- You should provide analytics with the website address you wish to track then they’ll serve you up some code that you need to place inside your website files.
- Give The Highlighted Tracking Code To Your Web Developer to Place In your site files
- You’ll want to copy this code and give it to you developer to place on every page you wish Analytics to track.
- Once you’ve had confirmation from your developer the tracking code is in place, you just have to wait the recommended 24 hours to data to appear, be aware though Analytics cannot show visits dated before you install the tracking code.
- Problems? If you haven’t seen any data entries after 24 hours, it’s recommended you try the Google Tag Assistant (Chrome Browser Extension) to validate the tracking code on your site.
What Does My Analytics Data Tell Me?
It’s a good question, one that arises often. Analytics is a process tool. It gives you the ability to measure data, take action to improve that data and learn from your results.
Acquisition: How Do People Find My Website?
Inside Your Analytics Dashboard, you’ll find a whole array of data, all of which can be processed through customised reports but right off the bat you’ve got access to your ‘Acquisition’ statistics.
These metrics provide information on the origins of your visitors. You’ll be able to tell where your visits are coming from, and where’s the best bet to invest in future website marketing.
Behaviour: What Are They Doing Once They Reach My Website
This report is my favourite tool set, it shows exactly what people are doing on your site, which pages are most popular and where your visitors are leaving.
For Instance, if you’re running a boutique hotel, and you showcase your best suite rooms online, and each page has it’s own book now button. You could measure with Analytics to see which suite isn’t seeing as much interaction in comparison to your other sites.
This kind of measuring gives you the knowledge to take action. Now it could be that there just isn’t enough images on that page, or that the pictures or text could be improved.
You then monitor your changes, look for improvement. It enabled you to learn from those changes – It could be that this page performs better after taking a new measurement and the process begins again.
Websites should always be designed with a marketing goal in mind, whether you want your visitors to sign up for an email campaign or buy a product you need to be able to track their progress. Analytics provides a “Conversions” reporting facility that allows you to setup your website goals.
You can introduce marketing funnels into your account that give you visualisations of the flow of visitors. It gives you an indication of where your visitors are in this chain of events. The goals do require a little bit of extra setup to get going, so watch out for a future blog that covers setting up goals in analytics
Don’t Just Set It Up And Walk Away
One of the core points regarding Analytics is the information that it generates gives you insight enough to take action. It’s important to take advantage and implement a routine of checking your analytics data on a regular time-scale. It’s also important to try to implement change to your website to improve the experience for your visitors.
If people are getting the content they want, the internet will be an even better resource than it is today.